Why you should be consistent

My usual pattern of working is to do nothing for a long time (the fancy word for this is procrastination), and then do a burst of work.

For example, I'll go weeks or months without sending out a networking e-mail, and then I'll get the urge to send out ten at once.

The problem with this approach is that in those months between e-mails, I am not "top of mind" for any opportunities that pop up.

If I send out 1-2 e-mails every few weeks to existing and new contacts, I spread out my "luck surface area" across a larger timespan, as opposed to hoping something pops up in two month invervals. With the more frequent, consistent approach, someone is always thinking of me (or at least, is forced to ignore me more often).

So overall, it's better to do smaller actions consistently and frequently than to do a burst of work at once.

It does require some discipline, but it's worth it.

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