What's interesting about you?

One of the unintended benefits of writing my book is that it gives me a fun talking point when I'm networking for my business.

For example, I met with a couple yesterday who run a small contracting business and I gave them a copy of my book as a small gift, which led to an interesting discussion about why and how they started their own business.

I'm opposed to spending too much time on formal marketing activities when you're trying to get your first 1099 gig, but being able to bring up some interesting things about yourself is a way to make you more relatable, and can help set up the foundation for a more long term, more human relationship with others.

Want the full playbook? Check out Going 1099.