Same house, different use cases

My wife and I are watching a few of the luxury real estate reality shows on Netflix (Owning Manhattan, L'Agence, etc.).

When they are showing a home, they try to figure out what is important to the buyer. If they have kids, they emphasize the big yard. If the buyer works from home, they show how a room can be transformed into an office.

But if they have a different type of buyer walk into the same house, they will emphasize different things. No kids? That yard is great for hosting summer parties. You don't work from home? That extra bedroom can be used as a walk in closet.

Similarly, your skills and experience are like one of these houses. When you are pitching yourself for a 1099 gig, you can emphasize different elements of your skills and experience depending on what the client needs.

If a client is in desperate need of technical assistance, you emphasize your technical skills. If the client needs someone with key relationships at the agency, emphasize that.

You're still you, but what you choose to present or not present can make a big difference in whether a client or prime wants to work with you.

Take some time to figure out what's important to the client, and then emphasize the elements of your background or skills that are applicable. This will help you land a 1099 gig.

Want the full playbook? Check out Going 1099.