Project more certainty with clients
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As a data analyst, I used to give my clients wish washy but true answers.
"It looks like X may be the cause of Y, but there are lots of factors that could affect this result so I wouldn't bet the farm on this."
While this may be technically correct, it has a negative effect with your client: it adds more uncertainty.
Uncertainty creates anxiety.
When you give a wish washy explanation or finding to your clients, they'll get anxious.
Conversely, you are probably giving wishy washy answers because you don't want to be held accountable for inaccuracies. Hedging reduces your anxiety.
But I've learned over the years that if you want to be a valued and trusted consultant, you need to assume some of the "risk" of giving an inaccurate answer and give your clients clear and forceful recommendations.
This doesn't mean you should lie or say you are 100% certain about anything.
But, what you can do is say
"The data shows X is likely the cause of Y. You have three options: A, B, and C. I recommend option A. Here is why. If it turns out X is not the cause of Y, we can do option B."
Clients will ask about the uncertainty part. You can acknowledge it, but always bring them back to a clear next step.
Even if they still feel anxious, it won't be because of you.
Reduce uncertainty and your clients will love you.
Want the full playbook? Check out Going 1099.