Personality as an asset

I love this quote from the book, Company of One by Paul Jarvis:

"Personality—the authentic you that traditional business has taught you to suppress under the guise of “professionalism”—can be your biggest edge over the competition when you’re a company of one. What’s even better is that while skills and expertise can be replicated, it’s damn near impossible to replicate someone’s personality and style. Especially in a company of one, where you aren’t the largest player in your niche and probably not the cheapest, using your quirks and standing for something can be exactly how and why you gain customers’ attention."

Company Of One: Why Staying Small Is the Next Big Thing for Business

I've found this to be true.

A large company is going to have a culture, one that might not line up with your personality.

As a 1099, your culture can just be you.

It's the definition of authenticity.

Clients love authenticity. They can sniff out corporate weasel types (usually).

So if you go 1099, don't try to be pretend to be a different type of person.

Be yourself.

Want the full playbook? Check out Going 1099.