Out of sight, out of mind

I've noticed an interesting pattern with some of the subscribers to this newsletter.

Some of you will sign up, read the newsletter for 3 months, and then finally, buy the book.

This newsletter goes out Monday through Friday.

My guess is that if it only went out once per week, those subscribers would not have bought the book.

Out of sight, out of mind.

But, because I'm in their inbox almost every day, when the time is right they will buy.

Similarly, it's important to be top of mind with your professional network.

You don't have to send them a daily newsletter. That would be weird. But an e-mail or coffee meet up once a month will do a lot to get them to think of you when an opportunity pops up.

Want the full playbook? Check out Going 1099.