Great work is the best marketing

In the online business advice world, there's a lot of suggestions on how to build your professional brand. Generally this involves having marketing collateral (good website, podcast, recorded talks, papers, etc.) and finding ways to get noticed online.

For a solo 1099 in the government space though, this is mostly a waste of time.

The most effective marketing tool for a solo 1099 is to do great work.

Doing great work means your client will love you, and take you to all their meetings where other people will see your great work.

Great work means your prime will be afraid to lose you.

Great work means other primes will try to poach you.

So don't worry about making the best looking website or starting that podcast, just do great work on your current projects.

Then when, you get known for doing great work, use that leverage to get a 1099 gig.

Want the full playbook? Check out Going 1099.